Revenue Attribution for Veterinary Product Companies

Know which rep drove every dollar. Across every channel.

Fetch is a proprietary revenue attribution engine built specifically for companies selling into veterinary practices. We stitch distributor portals, Shopify, marketplaces, and Calendly calls into one clean picture of who closed what, where, and when — a problem no off-the-shelf CRM or BI tool solves, because none of them were built for the way veterinary revenue actually flows.

Book a Discovery Call See the use cases →

Engagement Model $30k flat to build, plus a monthly retainer once you’re live. Built specifically for veterinary product companies.

01 — Why Fetch

Proprietary infrastructure,
not a custom build

Fetch isn't an agency engagement or a BI template. It's a specialized attribution engine we've already built and refined in production — configured for your data, not rebuilt from zero.

Built for veterinary distributor chaos

MedLine, Patterson, IDEXX, Vetcove, Shopify, Amazon — every channel exports data in its own broken format, with its own deduplication traps. Our matching engine already knows these quirks. No off-the-shelf CRM or BI tool does, because none of them were built for this industry.

One engine, one picture of revenue

Our deduplication, practice-matching, and rep-attribution layers work across distributors, DTC, marketplaces, and scheduled calls. Every dollar maps back to a rep, a practice, and a channel — automatically. That's the proprietary layer no CRM or BI tool can give you.

Production-proven, ready to configure

The engine is already running in production for veterinary product companies, driving real attribution decisions. Onboarding means configuring it for your data sources — not rebuilding from zero. Live in weeks, not months, and you never pay until it's working.

02 — Use Cases

Every build is different.
That's the point.

No two companies have the same data sources, sales channels, or team workflows. We scope each platform from scratch and customize it to fit — here are three capabilities we've built so far.

Use Case 01 — Unified Sales Data

Three channels, one source of truth.

Revenue lives in your distributor portal, your Shopify store, and a marketplace — three incompatible formats, three logins, zero unified view. We connect all three into a single dashboard with automated ingestion, deduplication, and real-time KPIs.

Distributor, DTC, and marketplace revenue unified automatically
4-tier matching engine deduplicates practice records across channels
Revenue by channel, by territory, by rep — updated in real time
Cohort analysis, geographic mapping, and customer-level intelligence

Channel Unification

Sales analytics dashboard showing call volume and revenue charts

Use Case 02 — Calendly + Rep Assignment

Every call matched. Every lead assigned.

Your reps book calls through Calendly, but there is no system connecting those calls to specific practices, assigning new leads, or tracking follow-up. We automate the entire workflow: Calendly calls get matched to practice records, unmatched leads flow into a Google Sheets lead pool for assignment, and reps see their pipeline in real time.

Calendly calls automatically matched to practice records
Unmatched leads surfaced in a shared Google Sheets lead pool
Rep territories and assignments managed through familiar tools
Call-to-close attribution shows which conversations drive revenue

Call → Practice → Rep Pipeline

Sales rep performance leaderboard with call volume and attribution metrics

Use Case 03 — AI Customer Support Agent

A knowledge engine that answers like your best product specialist.

Your customer service team fields dozens of detailed technical questions every day — dosing protocols, drug interactions, post-procedure timing. Our RAG (Retrieval-Augmented Generation) system trains on your product documentation, email history, clinical studies, and training videos. When a question comes in, the AI retrieves relevant knowledge from your company's data and drafts an expert-level response. A human rep always reviews and sends every reply — the AI never emails your customers directly.

Trains on your product docs, past email threads, clinical studies, and training videos
Retrieves the most relevant knowledge in real time when a question arrives
Drafts expert-level responses citing specific dosing, interactions, and protocols
Human-in-the-loop: your rep reviews, edits, and sends — the AI assists, never replaces
Reduces rep workload on technical inquiries by 60–80%

RAG Knowledge Pipeline

Knowledge Base

Docs, emails, studies, videos

→

Retrieval Engine

Semantic search

→

AI Draft

Expert response

→

Vet Reviews

Approve & send

Inbound

Dr. Sarah Lindgren, DVM

To: support@vetrabond.com

Today, 9:14 AM

Re: VetraBond dosing — feline perio + clindamycin

Hi team — I have a 9-year-old DSH with Stage 3 perio (6mm+ pockets, extractions planned next Tuesday). Two quick questions: what's the per-pocket dosing for 6mm+ feline pockets, and any interactions with clindamycin 5.5 mg/kg BID?

Thanks,
Dr. Lindgren · Birchwood Feline Hospital

AI Draft — Ready for Review

VetraBond Technical Support

To: Dr. Sarah Lindgren

Today, 9:14 AM

Re: VetraBond dosing — feline perio + clindamycin

Dr. Lindgren,

Dosing: 0.5 mL per pocket for feline Stage 3. For 6mm+, apply in two passes — 0.25 mL to the base, 10 sec adhesion, then 0.25 mL coronal. (Section 4.2, clinical admin guide.)

Clindamycin: No known interactions. Reiter et al. (2023, JVIM Vol. 37) evaluated concurrent clindamycin + VetraBond in 84 feline subjects with no adverse effects. Your 5.5 mg/kg BID regimen is fully compatible.

Happy to send the study PDF if helpful. Good luck Tuesday.

03 — Process

From messy data to clear decisions
in under a month

Every engagement follows the same proven process. No surprises, no scope creep. Most clients have a live dashboard within four weeks.

Discovery Audit

We map every data source, identify integration points, and assess data quality. You get a written report of what's broken and what it takes to fix.

Week 1

Pipeline Build

We connect your systems, build validation logic, and create the data cleaning rules. This is the engineering that makes everything else possible.

Weeks 2 – 3

Dashboard Launch

Fetch goes live on your data. Real-time KPIs, channel breakdowns, rep-level attribution, and matched-practice intelligence — running on the same engine already in production for other vet product companies.

Week 4

Ongoing Ops

We don't build and disappear. Monthly retainer covers governance, monitoring, strategic reporting, and feature development as your business evolves.

Ongoing

04 — Who It's For

Built for the companies behind
veterinary medicine

If you manufacture or distribute products that end up in veterinary practices, and your sales data lives in more than one place, we built this for you.

Supplements & Nutraceuticals

Joint supplements, dental chews, probiotics — sold through distributors, Amazon, Chewy, and your own store. We unify it all.

Dental & Surgical Equipment

Instruments, implants, and consumables sold through Patterson, Henry Schein, and direct. We track every order to the practice.

Veterinary Pharmaceuticals

Rx and OTC products moving through complex distribution chains. We connect manufacturer data to end-practice sales.

Diagnostics & Imaging

Point-of-care diagnostics, lab equipment, and imaging systems with long sales cycles and multi-touch attribution.

Specialty & Niche Products

Wound care, ophthalmology, rehabilitation — niche product lines where every practice relationship matters.

Regional Distributors

Mid-market distributors managing hundreds of SKUs across territories. We give you rep-level and territory-level visibility.

05 — Pricing

$30k to build.
A monthly retainer to grow with you.

$30,000 flat to scope, build, and launch your revenue attribution platform end-to-end. Custom builds outside the core scope — new integrations, AI agents, bespoke workflows — are quoted separately. Once it’s live, a monthly retainer covers continuous tuning and the data governance that keeps your attribution accurate as your channel mix evolves.

01 — Build

We scope and build your platform end-to-end. $30k flat fee — four weeks from kickoff to live.

02 — Launch

The solution goes live on your data — real attribution, real numbers, in production.

03 — Maintain

An monthly retainer keeps the platform tuned, integrations current, and your team supported as channels evolve.

	In-House Hire	Dev Agency	BI Consulting	Fetch
Cost	$150K+/yr	$80K	$80K	$30k + monthly retainer
Time to launch	3–6 months	2–4 months	6–12 weeks	4 weeks
Vet industry expertise	Unlikely	No	No	Yes
Learns your data model	Eventually	Builds to spec	Connects tools	Deep-dive first
Fully customized	Yes, slowly	Partially	Templated	Yes

How it works

$30k flat build fee + monthly retainer

$30k + monthly retainer once live

A flat $30,000 fee covers discovery, multi-source integration, validation logic, custom dashboards, and team handoff — your platform live in four weeks. Custom builds beyond the core scope are quoted separately. After launch, a monthly retainer keeps everything tuned as your business grows — new channels onboarded, edge cases fixed, data governance maintained.

Discovery audit & data mapping
Multi-source data integration
Validation & cleaning logic
Custom dashboard & KPIs
Team training & handoff
Ongoing data governance & monitoring
Feature development & iteration
Priority support & SLA

Fetch Solutions (veterinary product analytics) is not affiliated with Fetch Solution (fetchsolution.com), an unrelated IT and free-tools site. Different name, category, and company.